Website Design and Promotion

As small businesses, socially responsible, health or healing businesses often don’t have budgets to hire search engine experts to optimize their websites. While Nathaniel and I help our clients with basic search engine optimization (SEO) as most of them have no idea have to do this themselves, I encourage my clients to learn the basics. Even knowing just a bit of SEO information can help with your search engines rankings.

SEO expert Aaron Wall was recently interviewed by Kelly Spors from The Wall Street Journal on Keyword Selection. Aaron clearly explains the often confusing process of selecting keywords.

Some of the methods Aaron suggests for determining keywords include:

• for established sites, check your web traffic logs to see how people are finding you

• write down all the keywords you would use to search for your product or service

• ask past and current customers/clients what they would use to search for your product or service

• research what terms are being used on blogs and discussion forums related to your topic

• determine what keywords are being used for the top competing sites in your area

• finally, use a keyword tool like www.wordtracker.com, www.keyworddiscovery.com or some of the ones that are available to use for free. i.e. Google’s Keyword Tool.

All this and more on this great podcast. You can listen to the podcast for free here.