http://www.websitedesignandpromotion.com Helping socially responsible, green, alternative health and healing businesses maximize online results through web design, copywriting, and marketing. Wed, 17 Sep 2008 18:04:18 +0000 http://backend.userland.com/rss092 en Okay, okay, it's been an awfully long time since we've posted on here. Virtual slap on the wrist duly noted. :) But what better day to get back in to blogging here than Earth Day? I don't often get excited about new web browsers, but when a green one comes out, as ... http://www.websitedesignandpromotion.com/?p=140 Here's a simple tip that many health practitioners and counsellors don't consider when putting together their web pages: Include some sort of blurb or mention about your office's geographic location. I can't tell you how many times I've searched for a particular service on Google, found the web site of someone ... http://www.websitedesignandpromotion.com/?p=139 Although one of the old meta tags — they keyword tag — has pretty much gone the way of the dinosaur, the meta description tag still has value. Although Google and other search engines don't really give the tag much (if any) weight when it comes to determining the rank ... http://www.websitedesignandpromotion.com/?p=138 Is Your Website Failing To Attract Enough Clients? If you are therapist, coach or healing professional looking for help in attracting more clients  through your website? If so, check out this 8-week tele-seminar series offered by Juliet: Did you know… Research shows that you only have 2-4 seconds to capture the attention of ... http://www.websitedesignandpromotion.com/?p=136 Hugh Hough from the Green Team has written an article, 10 Rules of Green Marketing over at Ecoamerica. Good, basic rules, particularly for those new at green and socially responsible marketing. Here is a summary:   1. Don't focus solely on "green".  Hough suggests that consumers want more than this ... http://www.websitedesignandpromotion.com/?p=135 It's wonderful to see the mainstream increasingly adopt more "green" or "socially responsible" products making room for more green businesses. However, I am concerned that the message that people are getting is that buying green will solve the environmental crisis. The bigger issue that is not being addressed enough in the ... http://www.websitedesignandpromotion.com/?p=133 Google is setting a great example of what steps a large, influential corporation can do to help green the planet.  They've just installed a 1.6 megawatts solar roof on its corporate campus, which will provide about 1/3 of their electricity. Google is also awarding $1 million in grants to support ... http://www.websitedesignandpromotion.com/?p=132 Just a quick post today to cover a bit of Font 101 for you. You might be surprised to see this... Hard to believe those are both size 12, eh? Different fonts, especially serif (e.g., Times New Roman) vs. sans serif (e.g., Arial) can look to be different sizes even ... http://www.websitedesignandpromotion.com/?p=131 There's a good post by Debra Mastaler, on Search Engine Land, about "Foundational Links". Debra talks about how to start building inbound links to your web site, which is one of the big pieces in getting your site ranked well by Google, et al, by "establishing a base of links ... http://www.websitedesignandpromotion.com/?p=130 As small businesses, socially responsible, health or healing businesses often don't have budgets to hire search engine experts to optimize their websites. While Nathaniel and I help our clients with basic search engine optimization (SEO) as most of them have no idea have to do this themselves, I encourage my ... http://www.websitedesignandpromotion.com/?p=129