Shattering the Myths of Duplicate Content and Search Engines

I have read so much conflicting information on the duplicate content issue and how search engines deal with it. A lot of people seem to think that if you have any duplicate content on your website that the search engines will penalize you by not indexing any of your web pages that have the same content.

SEO expert, Jill Whalen, has written a wonderful article that dispels this myth and explains that if you simply have duplicate content on some of your pages or have re-published articles online that exist on your website  you don't have anything to worry about. The worst that will happen is that search engines may only index one of the pages that are the same, hence the rest won't show up in search results.

If you are trying to trick the search engines in some way, well that is a different matter... you may just end up being penalized.  Some, or all of your pages may not show up...But, being a green or socially responsible business, we know you won't be doing any of that! :-)