More Content But Make Sure it's Your Own

As we've stated here several times before, it's great to have lots of pages and lots of valuable content on your web site. That's what drives traffic to your site and gets visitors to stay for a while.

But, don't just copy random pages or chunks of pages from other web sites and put it on your own site (even if you do give proper credit). Many web sites do this in order to try to gain higher rankings on Google. According to the Official Google Webmaster Central Blog, "Google is willing to take action against domains that try to rank more highly by just showing scraped or other autogenerated pages that don't add any value to users."

Write for your visitors, not for the search engines and you'll come out ahead in the long run.