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A good post on the Official Google Webmaster Central Blog on what is and isn't considered duplicate content and how Google deals with it.
Why is this important? Well, from Google and its users' point of view (which probably means you and your web site's visitors) they don't want to show more than one result in a search with essentially the same content. It would be very frustrating if several of the results links took you to basically the same page.
Duplicate content is considered "substantive blocks" of very similar content on two or more web pages. This doesn't, however, apply to the same page translated into more than one language (so no need to worry if you've got a French version, a Spanish version, etc.).
The post gives some good pointers on how to ensure that the version of the page you want gets indexed (e.g., you may have a print version that you don't need to have indexed, but the regular version you do want).
Posted by Nathaniel Richman on January 10, 2007 at 09:54 AM | Permalink
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Hi there, I am creating regional edtion sites of my Global one. This editions are market-region oriented (Europe, US, UK, Asia). Will my site banned if I duplicate content for each edition site?
Global links look like: http://www.webpackaging.com/packaging/473980/meadwestvaco-calmar.aspx
European links will look like: http://www.webpackaging.com/european-packaging/473980/meadwestvaco-calmar.aspx
Posted by: David Rodriguez | Jan 11, 2007 2:37:37 AM
Hi David,
Google won't ban your site because of this. Worst case scenario is it will only show one version of these pages and that would only be IF they really are considered duplicates (i.e., a significant amount of similar content).
Posted by: Nathaniel Richman | Jan 11, 2007 9:57:58 AM
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