Improve Your Email Marketing Campaigns

Darren Rowse points to a post by Steven Spencer that addresses the issue of decreasing open rates for email marketing campaigns. I have heard a lot of people recently talking about how it is getting increasingly difficult to reach your market via email.  I too have noticed a drop in my open and click through rates.

Steven provides some great tips on how to improve response rates to your email campaigns. Here are his main points:

• Clean up the email format to make it more ’scannable’.
• Consider smaller, more targeted campaigns, tied to broader campaign strategies.
• Get more specific in your Subject line.
  
• Practice spam filter avoidance.
• Experiment with send times.

You might also want to read a post I pointed to earlier that tells you how to improve your response rate with HTML emails.