Google's Website Optimizer

Google has yet another new tool--The Website Optimizer-- that will help you test and track your socially responsible or alternative health website pages to see what aspects of your site (design and copy) are getting your clients or customers to respond.  From Google:

The Website Optimizer allows you to test changes in the website content of your pages in order to determine what will be most effective in getting conversions. You choose what parts of a page you'd like to test -- headline, image, promo text – and we'll run an experiment on a portion of your site traffic to determine which content on your site users respond to best. When we've collected enough data, we'll provide you with reliable reports and a suggested course of action in order to optimize your site for maximum business results.

I am always trying to convince my clients to use tools to test and track their sites. While I haven't tried this one yet, it looks quite good. Check it out.