Write for Your Site Visitors, Not Just for Google

Just in case you needed to hear this again: Although it is important (and necessary) to consider Google and the other search engines when writing your web site's content, it is just as crucial, if not more so, to write for your visitors. Otherwise, you'll have lots of people finding your site, but few staying and taking action (i.e., buying your products or services).

And, if you need to hear it directly from Google's Matt Cutts, here's a quick video of Q&A, where he talks (among other things) about the importance of quality content — written for your target audience.