Is your Ezine Designed so That it Can be Read?

Andy Wibbels points to Marketing Sherpa's post on the results of a research study on how email templates look in different email programs.

The study reports that your HTML emails may be unreadable for up to 60% of your subscribers!

Now that is  a study that you need to pay attention to! Programs that are problematic include Outlook, Hotmail, Yahoo, Mozilla Thunderbird as well as others.

Here is Marketing Sherpa's test for you to try:

Step #1. Turn on one of the preview pane options in Outlook.
Step #2. Turn off (block) images.
Step #3. Pick an HTML email alert or newsletter in your inbox.
Step #4. See what it looks like in preview.
Step #5. Gasp in horror.

The post lists some design elements to consider if you want to make your email templates readable to more people. Andy has already re-designed his template taking into consideration these findings and perhaps you should also consider calling your designer now!