Websites More Convincing Than Celebrities

A new report by AccountAbility shows that celebrity endorsements are second last (next to leaflets delivered to the home) in terms of convincing consumers to buy. At the top of the list is packaging (which, if you're a sole practitioner in a health and healing field, can be your website and other marketing material). It's nice to see that websites and other Internet sources come quite a bit ahead of celebrities. That knowledge could save you a lot of money! ;)

Though not a very strong influence yet, it's good to hear that certifications, such as Fairtrade do play a role in consumers' decisions.