A Unique Method of Using Testimonials

Testimonials are crucial to your online success. There are a variety of ways to gather and use them and John Jantsch describes a unique method for using testimonials in his recent post The Small Business Reverse Testimonial Referral Tactic:

When you receive a testimonial from a client, clip a very powerful sentence or paragraph and print (you can do this in-house with post card templates from an office store or StockLayouts) 10-12 postcards with you client's comment, a simple offer and your contact information. Then, send these cards to your client and ask them to jot a hand-written note and send them along to folks they think would benefit from this offer. (Yes, put postage on the cards for them.)

Whether you try John's method of using testimonials or use others, make sure you are collecting testimonials from your clients and customers on a regular basis. I ask all my clients for testimonials. Some I gather from comments they have made to me throughout our work together and others I glean from an interview I hold with them when we complete our work together.