Success with Pay Per Click Advertisting

Brian Clark at Copyblogger has a great post summarizing how to make the most out of your pay per click ads. He notes the two commom mistakes people make when using pay per click:

1. Sending traffic from your pay per click ads to the home page of your website or blog instead of to a specific landing page.

2. Not making an attempt to to establish a relationship with those that don’t buy (i.e. getting subscribers to your newsletter or blog), once they get to your site so that you can market to them in the future.

He then outlines 5 steps for boosting your conversion rates for sales while also increasing subscriber numbers for your newsletter or blog.

While the method Brian describes is well known by those marketing on the Internet, as he points out, many people still neglect to utilize it.