Fiddleheads and Your Competitors

Seth discusses the issue of competition and how most people wish their competition would just go away because they assume they will do better if there are fewer people selling services and products the same or similar to those they offer. He gives an example of vendors selling fiddle heads at the market. He points out how you actually need the competition because the more there is to purchase at the mall or the market, the more people will show up there to buy.

The same is true for socially responsible/green businesses. The more businesses that exist, the greater the demand for products that are sustainable, green, etc., and the more people will want to buy from these businesses. It's also partly a matter of education. Your competitors are helping to educate your market. The more people learn about the benefits of dealing with ethical and socially responsible businesses and their products, the more they will want them. 

Instead of fearing your competitors and wishing they would go away, what would happen if you welcomed each one and viewed them as helpers in growing your business?