Made any Mistakes with Your Web Site Lately?

Many people think that all you have to do is get your web site up and running and it will take care of itself. As many of you know, this is not the case. Once your web site is up, you must promote it. This takes time, energy and patience. And--I know some of you are not going to like this--it never ends.

Successful marketing and promotion of your web site is an ongoing process of trial and error, testing and re-testing to see what works and what doesn't work, and making changes accordingly. This involves making mistakes and learning from those mistakes.

Nobody says it better than Seth. In his post, Trial and Error, he states:

Error occurs whether you want it to or not. Error is difficult to avoid. It's not clear that research or preparation have an enormous impact on error, especially marketing error. Error is clearly not in short supply.

Trial, on the other hand, is quite scarce, especially in some organizations. People mistakenly believe that one way to successfully avoid error is to avoid trial.

We need more trial.

So get out there and make some mistakes. Your success depends upon it!