Seth Has Flipped…

Seth Godin just released yet another free ebook: Flipping the Funnel.

Basically the funnel refers to the process where prospective customers enter the top of the funnel and gradually become customers as they move along down the sales process. I wrote a post on the funnel approach to marketing on my marketing blog for healing professionals that you can find here.

Seth takes the funnel approach one step further. He talks about flipping the funnel over and turning it into a megaphone where you utilize the Internet to turn friends, prospects and customers into your fan club. From the ebook:

Turn strangers into friends
Turn friends into customers
And then…do the most important job

Turn your customers into sales people

Definintely worth the read and is illustrative of an approach to marketing that many are adopting.

Download flippingfunnelPRO.pdf