« The 'Buy Now' Button | Main | Are We Overdoing the Links? »
Marketing Journal has posted the results of a study conducted by Juniper Research on the reasons why customers leave your website. Here is the summary:
slow or broken links: 84% unable to find needed information: 68% unable to find company information: 31% limited search functionality: 23% poorly labled links: 16% outdated FAQ: 6% site map too general:4% site uses pop-up ads: 4% other: 3%
This research shows how important it is to check your links and make sure they are all working. I know nothing frustrates me more than going to a site where the links are broken. The importance of having solid information on your site is also highlighted by this study. If people don't find what they are looking for off they go.
Posted by Juliet Austin on January 4, 2006 at 08:07 AM | Permalink
TrackBack URL for this entry:http://www.typepad.com/t/trackback/353256/3930777
Listed below are links to weblogs that reference Why Customers Leave Your Website:
Name:
Email Address:
URL:
Remember personal info?
Comments: