Test Your Email Subject Lines

Email subject lines, like headings in copy, are one of the most important and challenging aspects of a strong campaign. Nick Osborne explains how and why to test your subject lines with a select group of your subscribers before sending out your newsletter to your entire list.

Nick tests 4-5 subject lines with 500-1000 names each depending on the size of his list. He then checks for open and click through rates and points out that the one with the highest open rate won't always be the one that brings you the best revenues. After running his test, the next day, Nick sends out the newsletter to the rest of his list with the headline that had the best results.

It's a clever idea that could make a big difference in your marketing.