Tips for Consultants

Michael McLaughlin's got a useful article in which he gives his 11 principles for a great websites for consultants. Can't say I disagree with any of them — not too different from what we've been preaching here.

Some of his points include:

• provide valuable, relevant content and your clients will keep reading and return again
• go easy on jargon and buzzwords — keep the copy simple
• add some personality to your site
• make it easy to navigate
• keep the content fresh

Follow these and the other guidelines and your socially responsible business' web presence will be a success.