The Case for Having a Business Blog

In An Argument for Small Business Blogging, Chris Campbell cites some statistics on blogging:

Reported in a study by Comscore:

• 30% of US Internet users visited blogs in 2005 which is a 45% increase from 2004.

Reported in a study by Blogads:

    •     Blog readers’ median income hover between $60,000 and $90,000

    •     75% of blog readers are over 30 years old

    •     75% of blog readers are men

    •     75% of blog readers are looking for news they can’t find elsewhere.

    •     72% of blog readers never read blogs through an RSS (a method of being notified when a                   particular blog has been updated).

As Chris points out, blogging is still in it's infancy and with it's continued growth, Google's love of blogs, and everyone raving about the potential of RSS, it does seem that blogs will increasingly be of great benefit to businesses.

Read Chris' post if you are skeptical. The information he puts forth is convincing. For example, he mentiones a contest where Search Engine Optimization companies competed to get #1 on Google for a never before listed term....a blogger won.