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From personal experience, I've found that if you want visitors to your site to contact you — specifically to get a quote on your services — you'll get better results by including a contact form as opposed to only a "mailto" link (i.e., a link that opens up a new message window in the user's email program).
By all means, do include an easily visible mailto link on each page of your website so that people can send you a regular email, if they'd like (beware of spam, of course). But, it seems that, to get the ball rolling for prospective clients to contact you, they're generally happy to fill out an online form where, instead of typing a full message, they can simply check a few boxes, fill in their name and email address, maybe a comment/question, press Submit and off it goes to you. Quick, easy, and painless! Now the next step in the new client relationship is up to you...
Posted by Nathaniel Richman on August 9, 2005 at 10:24 AM | Permalink
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